Privacy Policy


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                                                        <h1>Privacy Policy</h1>
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<h2>Principles and scope</h2>

<p>This privacy policy relates to the processing of personal data in connection with visits to the websites at www.billiardstore.ch. In order for you to use our websites and the associated online services or online applications (collectively referred to as ‘Services’), we process your personal data (hereinafter also referred to as ‘Data’). Please note that this privacy policy does not apply to websites operated by other providers to which our website may link.<br />
Personal data refers to information relating to an identified or identifiable natural person. Certain categories of particularly sensitive personal data, such as health data, are subject to special protection under specific legal provisions. The term ‘processing’ covers all operations relating to your data, including collection, storage, use, disclosure, archiving or erasure. When processing data, we comply with the Federal Act on Data Protection (FADP), the corresponding implementing ordinance (FADPO) and other applicable data protection laws (e.g. the European General Data Protection Regulation, GDPR), insofar as these are applicable.<br />
In the following, we would like to explain what data we collect, for what purpose we use it and what rights you have in relation to your data. If you provide us with data relating to third parties, we assume that you are authorised to do so and that the data provided is correct. We therefore ask you to inform the third parties concerned about our processing of their data and to provide them with a copy of this privacy policy or the relevant product information. Should we notify you of an updated version of these documents, we ask you to pass on these new versions as well.<br />
Our employees receive regular training on data protection matters and are bound by a duty of confidentiality. Furthermore, compliance with data protection regulations is monitored by our data protection officer.</p>

<h2>Data controllers and contact details</h2>

<p>The entity responsible for the processing of data described in this privacy policy is:<br />
Pentrade AG<br />
Bierigutstrasse 8<br />
CH-3608 Thun<br />
<br />
If you have any questions or concerns regarding the processing of your data or your data protection rights in relation to us, please contact:<br />
Pentrade AG<br />
Bierigutstrasse 8<br />
CH-3608 Thun<br />
Email: office@pentrade.ch</p>

<h2>Processed data</h2>

<p>We attach great importance to the protection of your personal data. When you use our website and services, we primarily process the data necessary for such use, which you provide to us, as well as the information we collect directly (see below).<br />
When you use our website and services, we collect metadata, such as information about your browser (type and version), your device type (e.g. smartphone or tablet) and your IP address. We also collect access data, also known as log data. This includes the name of the website visited, the date and time of access, the amount of data transferred, a notification of a successful retrieval, information about the operating system, and details of the last website visited.<br />
We will only store and process additional personal data if you provide it to us whilst using our services and tools (e.g. contact form). Further privacy-related information for specific tools can be found further down in this privacy policy, where applicable.</p>

<h2>Purpose</h2>

<p>We process your data exclusively for the purposes we informed you of when collecting your data, as well as for other purposes compatible with these objectives. Further information on the basis of our data processing can be found further down in this privacy policy.</p>

<h2>Processing of data</h2>

<p>We process your data for various purposes relating to our communication with you. This includes, in particular, responding to enquiries, enabling you to exercise your rights, and contacting you in the event of queries. In doing so, we primarily use communication data and master data, as well as registration data relating to the offers and services you use. This data may be stored for documentation purposes, training, quality assurance and follow-up enquiries.<br />
Furthermore, we process data for marketing purposes and to maintain customer relationships. We may send general or personalised information about our services to our users, for example in the form of occasional communications via email, post or telephone, as well as through other channels for which we hold your contact details. You have the option at any time to opt out of such communications or to refuse or withdraw your consent to be contacted for marketing purposes. With your consent, we can tailor our online offering more specifically to the needs of our users.<br />
Furthermore, we may use your data for market research, to improve our online offering and our services, and, where applicable, for product development.<br />
Finally, we may also store and process your data on our website for security reasons and for access control purposes.</p>

<h2>Log files</h2>

<p>We primarily use data to generate server log files in order to carry out statistical analyses for the operation of the website, to ensure the security of our IT systems and to optimise the website. In doing so, we primarily use log data. The legal basis for this data processing is our legitimate interest in providing you with a secure and seamless user experience at all times. We also reserve the right to review the log data retrospectively if there are concrete indications of unlawful use.</p>

<h2>Contact form</h2>

<p>If you contact us via the contact form, we will collect your contact details in order to process your enquiry and respond to any follow-up questions. This data is transmitted in encrypted form.<br />
If you have provided us with your email address or contacted us directly by email, we may also send you information by email relating to the processing of your enquiries and questions.<br />
The legal basis for processing your data is our legitimate interest in processing your online inquiry efficiently and effectively. If the purpose of the email contact is to conclude a contract, the data processing is based on the initiation of this contractual relationship.</p>

<h2>Newsletter</h2>

<p>On our websites, you have the option to subscribe to our newsletter to receive regular updates about us and our offers and services. When you sign up for the newsletter, your contact details from the registration form will be sent to us. By subscribing to the newsletter, you give us your consent and at the same time acknowledge our privacy policy.<br />
The legal basis for processing your data is our legitimate interest in actively providing you with up-to-date information about us, based on the interest you expressed when you registered. You may withdraw your consent to receive the newsletter at any time. To do so, simply click on the relevant link at the end of each newsletter sent to you.</p>

<h2>Marketing</h2>

<p>We may use your data to occasionally inform you about news, new products, services, or other offerings from us and, where applicable, our partners that may be of interest to you.<br />
If you do not wish to consent to the use of your data for marketing purposes, you may inform us accordingly or refuse or withdraw your consent to receive marketing information.</p>

<h2>Cookie preferences</h2>

<p>We provide you with the option to customise the use of cookies on our website to suit your needs via the Cookie Preference Centre, or to withdraw your consent to the use of cookies. Furthermore, most browsers offer the option to be warned or informed when cookies are set, or to block cookies entirely. If you would like a complete and up-to-date overview of all third-party access to your browser, specific browser plugins provide this functionality.<br />
Our website and other online publications may incorporate third-party content, such as maps from Google Maps, fonts from Google Fonts or videos from Vimeo. As a result, your IP address will be communicated to these providers. Certain external services may only be activated following your explicit confirmation.<br />
We embed this external content to provide you with useful information or functions, or to optimise your user experience. We do not carry out any further data processing. Our legitimate interest in offering you this content or these functions is therefore the legal basis for this data processing.<br />
We endeavour to use only those external providers where your IP address is used exclusively for the delivery of content. However, we have no influence over any storage or processing of your IP address by third-party providers. For this reason, we refer you to the privacy policy of the relevant service regarding data processing by the respective third-party provider. Further information on individual privacy settings can be found here.</p>

<h2>Google Fonts</h2>

<p>We may use Google Fonts on our website to display selected fonts, icons and symbols. This is a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).<br />
Further information on Google Fonts can be found at the following link: developers.google.com/fonts/faq/privacy?hl=de</p>

<h2>User accounts</h2>

<p>We may create user accounts for users on our website.</p>

<h2>Google Analytics</h2>

<p>We may use Google Analytics and Google Tag Manager on our website. These are a web analytics service and a supporting tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).<br />
Google Analytics uses cookies to analyse your use of our website. By default, the usage data generated by the service is transmitted to servers in a Google data centre and stored there. It is possible that additional personal data may be collected via Google Analytics and Google Tag Manager and that this data may be passed on by Google to third parties, provided this is required by law or if third parties process the data on Google’s behalf. We do not pass on any personal data to Google without your consent.<br />
The legal basis for the processing of your data is our legitimate interest in analysing user behaviour to optimise our services. Further information on Google Analytics and Google Tag Manager can be found at the following link: support.google.com/tagmanager/?hl=de#topic=3441530</p>

<h2>IP anonymisation</h2>

<p>Your IP address is anonymised by our website by default before being transmitted to Google. This is done by transmitting your address only in truncated form. In exceptional cases, your address may be transmitted in full and only truncated at Google’s data centre.</p>

<h2>Google Ads Conversion Tracking</h2>

<p>We may use Google Ads in conjunction with Google Conversion Tracking on our website. This service is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). If you arrive at our website via a Google advert, Google Ads places a cookie on your device. When you visit certain pages on our website, Google and we can recognise from the cookie that you clicked on the advert and were redirected to the relevant page. Every Google Ads customer receives their own cookie, which does not, however, serve to identify you personally.<br />
The information collected by the conversion cookie is used to generate conversion statistics for Google Ads customers and to analyse your browsing behaviour for marketing purposes. This enables us to tailor our advertising to your interests. However, no personal information is transmitted that could be used to identify you directly.<br />
The legal basis for the processing of your data is our legitimate interest in better tailoring our advertising offers to our users. Further information on conversion tracking, as well as general details about Google Ads and the Google Marketing Platform, can be found at the following links:<br />
- support.google.com/google-ads/answer/6095821?hl=en<br />
- ads.google.com/home/<br />
- marketingplatform.google.com/about/</p>

<h2>Social media plugins</h2>

<p>We may integrate services from various social media platforms on our website, which are usually recognisable by the corresponding company or network logos.<br />
When using these services, your IP address is communicated to their providers. The providers may use your IP address to link your data to your social media user account, provided you are logged in at the time. It is also possible that your IP address may be stored by the providers even if you are logged out or do not have a corresponding social media account.<br />
The legal basis for the processing of your data is our legitimate interest in providing you with attractive social media tools on our website.</p>

<h2>Facebook Pixel</h2>

<p>We may use the Facebook Pixel and Facebook Retargeting from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), a subsidiary of Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) on our website.<br />
The Facebook Pixel stores a tracking cookie in the user’s browser, enabling us to track your behaviour whilst you visit our website. In addition, interest-based advertisements (Facebook retargeting) can be displayed and user profiles (profiling) created. If you have a Facebook account and do not wish for the data described to be collected and transferred to Facebook, you can deactivate this function via the following link: facebook.com/ads/preferences/?entry_product=ad_settings_screen<br />
The legal basis for the processing of your data is our legitimate interest in analysing user behaviour to optimise our offering and, where appropriate, to better tailor our advertising to our users. Further information on the Facebook Pixel can be found at the following link: facebook.com/about/privacy/.</p>

<h2>Your rights</h2>

<p>You have the following rights in accordance with applicable data protection law and under certain conditions:<br />
- Right of access: You may request information from us as to whether we process your personal data and, if so, what data is involved.<br />
- Right to rectification: - You may request that we correct any inaccurate data or complete any incomplete data.<br />
- Right to erasure: You may request the erasure of your data. Please note, however, that certain legal provisions or legitimate interests may limit our obligation to erase your data.<br />
- Right to data portability: - Under certain conditions, you may request that we provide you with the data you have supplied in a structured, commonly used and machine-readable format.<br />
- Right to withdraw consent: - If data processing is based on your consent, you may withdraw this consent at any time. Please note that the withdrawal does not affect the lawfulness of the data processing carried out prior to the withdrawal.<br />
- Right to object: - Under certain circumstances, you have the right to object to the processing of your data, in particular for the purposes of direct marketing or legitimate interests.<br />
- Right to complain: - If you do not agree with how we handle your data, you have the right to contact our data protection officers or the relevant data protection supervisory authority at edoeb.admin.ch.<br />
Please note that these rights are subject to legal requirements and that exceptions and restrictions may apply. To exercise your rights, you may contact us in writing or by email at the address below.<br />
Pentrade AG<br />
Data Protection Officer<br />
Bierigutstrasse 8<br />
3608 Thun<br />
Switzerland<br />
Email: office@pentrade.ch</p>

<h2>SSL</h2>

<p>Due to the technical structure of the internet as an open network, secure transmission of your data cannot be guaranteed in all cases. If you send us your personal data, you do so at your own risk.<br />
To ensure the protection of the data you transmit, we use encryption mechanisms in accordance with current security standards (Transport Layer Security, TLS). TLS is a protocol for secure data transmission over the internet and is supported by most browsers. It uses the public-key method, whereby data is encrypted using a publicly accessible key and can only be decrypted using a specific private key. Most browsers indicate whether a connection is secure by displaying a key symbol or a padlock.<br />
We implement various technical and organisational security measures to ensure the protection of your data within our system. Nevertheless, we would like to point out that, despite these measures, there is a risk of data loss, unauthorised access to or manipulation of data by third parties. Please also note that certain network segments and your computer lie outside our controllable security perimeter. As a user, you are responsible for informing yourself about the necessary security precautions and taking the necessary measures within your sphere of influence. We accept no liability whatsoever for any damage you may incur as a result of data loss or manipulation.</p>

<h2>Data retention</h2>

<p>We only store your data for as long as is necessary for the stated purposes or as we are legally or contractually obliged to do so. Data that is no longer required for the stated purposes, even in the future, will be deleted by us as part of our regular data maintenance or, alternatively, anonymised.</p>

<h2>Update</h2>

<p>This privacy policy is not part of the contract and may be amended by us at any time. The version published here shall apply.<br />
<br />
Last updated on 8 September 2023</p>

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